About Grzzly Beard Co.
I'm Shaf, and I founded Grzzly Beard Co. right here in Birmingham back in 2018. It started as a personal mission: I wanted better grooming products for my own beard journey, so I began handcrafting 100% natural and organic oil blends.
What started as a personal project quickly turned into a family-run business. I handed out early sample packs to friends, family, and locals. Their honest feedback and demand for more pushed me to take the leap and turn my passion into the business we run today.
How We Grew
We officially launched with our Rose Gold Line of beard oil. The response from our early customers was incredible, and it drove us to perfect the rest of our lineup. We developed beard balms using natural beeswax and shea butter, and formulated a finely whipped beard butter designed specifically to nourish the skin underneath the beard.
As demand grew, so did our desire to experiment. We rolled out the Platinum Line and the Candy Shop Line, giving guys a massive range of scent profiles—from classic, woody colognes to fresh summer fruits. In 2019, we took innovation a step further with Liquid Gold, a specialized beard oil infused with real 24K gold flakes to harness the natural health benefits of gold.
Grzzly Today
Today, we proudly ship our products globally. We offer 13 unique scent profiles, plus a dependable unscented variant.
We also refuse to stop pushing the boundaries of what a premium beard product can be. Our latest innovation is our most ambitious yet: a powerhouse formulation utilizing 50% pure Emu oil cut with our signature natural and organic base of sweet almond, jojoba, avocado, and argan oils. Built for unmatched, deep-skin absorption, ROUD it features our most complex scent profile to date—a heavy-hitting clash of dark oud balanced by tangy rhubarb, fresh melon, raspberry, and fig.
While we've grown far past those early sample packs, our core standard hasn't changed. Every product is still built on an exotic, high-quality blend of 100% natural and organic carrier oils, essential oils, and fragrance oils designed to support healthy beard growth.